With the emergence of texts, email and social networking it's no surprise that sending celebratory cards through the post was in the decline. But the industry not only hit back, it re-invented itself.
Companies like moonpig.com offer the sender the chance to design a unique card around the recipient. Instead of selecting a card that might raise a chuckle, there's great satisfaction in actually writing something original that will often be kept, remembered and treasured.
Picking out character traits and adding a photo of the victim/recipient makes the experience just as enjoyable for the sender.
What a great way to send greetings - and what a lovely thing to receive!