What's in a name (number 2)?

All around the world, marketing moguls are coming up with the next new product to prise our cash from our pockets.

Well not really. Inventors and developers are. The marketing gnus are the ones responsible for getting that produce under our skin and it all begins with the name.

But have you noticed they’ve begun to lose the plot?

When the first wireless radio receiver was developed, what was it called? The wireless. Yes, it was a difficult as that.

Millions are spent trying to come up with the names of tomorrow’s latest must-have – maybe they just need to go back to the 'drawing board'?